Liberal Media?

I happen to agree that there is media bias, but it simply reflects a corporate structure of organization, incorporating both the "liberal" and "conservative" views of the owners and managers, the market (advertisers), and the product (audiences). The problem is that the centralized nature of corporate institutions does not allow local media to be reflective of their populations, as local networks essentially adapt to national formats: Conservative communities get the same news liberal communities do, and both are infuriated by whatever they disagree with, invariably leading to charges of bias. (Naturally, nobody notices what they do agree with, since that's just "unbiased reporting.") The fact that this ubiquitous gripe comes from boths sides by people watching the same networks and programs should tell you something about what is happening, and it has nothing to do any particular political hegemony other than whatever range of perspectives you would expect to get from the business interests who own and control them. If we want representative media, I would suggest we shift ownership and control to the communities that media serve, and away from centralized institutions which impose one format on everyone.