The Bradley defect

Well, that was a waste of news coverage.

But not to let a bad thing die, now we hear of the "reverse Bradley effect" in which voters don't admit to voting for candidates they don't like -- or something. Personally, any social theory premised on the notion that Americans would be bashful about airing "controversial" opinions to anonymous data collectors ignores a rather compelling body of evidence pointing to the contrary. Have these people never watched Jerry Springer?