The house always wins
When American women traded the authority of their husbands for the authority of their bosses, this was called "feminism," and it has confused the question of what women want ever since.
Business is happy to sponsor a feminism that works extra hard at a discount rate, and which preferences "having a career" over being a parent. It is also happy to remind women that the alternative is to betray the principles from which contemporary "feminism" springs. Lest she forget the motto, "Work is freedom."
Little wonder, then, that we shrink from the term, since nobody is certain they want it.
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