Thursday, September 30, 2010

Dude, sweet

BusinessWeek:

The Corn Refiners Assn. has petitioned the U.S. Food and Drug Administration to allow makers of high fructose corn syrup to call their product "corn sugar." In a statement, the trade group -- which represents Archer Daniels Midland and Cargill, among others -- said "independent research" shows current labeling confuses U.S. consumers.

The confusion no doubt arises from the fact that the label "high fructose corn syrup" refers to an ingredient that US consumers have only recently gained some clarity about.

2 comments:

almostinfamous said...

when in doubt, re-brand!

Anonymous said...

Spread the word: Corn sugar is high-fructose corn syrup.