Because there's really nothing entertaining about me, on a given day, after any o'clock AM, the whole PM side of things can look pretty grim if you just, like, experience it and shit. That is why I prefer "a measure of something fermented," to quote from BusinessWeek's editorial on the fundamental human needs which a bin Laden-style Islamic caliphate could never supply. True that, my resource-extracting betters! If the planet must submit the scope of its biodiversity to a single organizing idea, might it at least be one in which alcohol is free to fulfill its exalted role? Even the communists had that much figured out: for them, banning God was more realistic.
In my household this only resolves half the problem, however, owing to an aversion shown by my partner to my choice of fine, high-quality, excellent and affordable boxed wine. And since Socratic dialogue over dinner only excels when both parties are trashed, perhaps it was only a matter of time before one or another mode of televised entertainment was regarded as a plausible means to "laugh at the same time" -- as someone once explained humor to me -- well into the evening hours.