Franz Paasche, a reputations specialist at Communications Consulting Worldwide in New York, argues that a bad reputation can also harm a company’s ability to fight for what it wants in Washington.
“Reputation has value and strong reputations create permissions to grow and prosper,” he said. As Wall Street banks’ reputations sink, “they are losing the more active seat at the table in discussions about policy.”
Spoken like a man who makes his living as a reputations specialist at Communications Consulting Worldwide in New York!
"Reputation has value." Yes: especially when you are "reputed" to hold a proprietary claim on the financial life of the nation! Imagine what would happen if Americans got a bad feeling about the banks who turned their money into a record year. Why, they could stick it to Wall Street by never making a large purchase, saving for retirement, or requiring employment ever again!
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