Certain things are illuminated

Every commodity is the result of a process which ends for our consideration. As consumers, we are educated with a view toward the "finished product," and away from the process which created it.

The consumer approach is often misapplied in areas of process, including social relationships. Not seeing what he wants, the "political consumer" insists he must go to that place where people share his point of view. Looking upward, he sees it illuminated.