Since February, IBM has sent 36 executives on three-week consulting assignments to four emerging-markets cities, including Rio de Janeiro and Chengdu, China. Next year, IBM plans to send 100 more executives to 11 different cities.
The idea, in part, is to get to know more decision-makers in those markets, which IBM views as increasingly important to its future. The program also gives executives more familiarity with developing economies and experience working with people from a wider range of backgrounds.
Corporate globalization is a celebration of diversity at a party without the poor.
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