Tuesday, July 20, 2004

MoveOn's Debate Ad

from MoveOn PAC

Although the debates between George Bush and John Kerry are still 10 weeks away, we've put together a sneak preview. Our latest ad morphs each candidate into the folks he really speaks for. Bush is represented by corporate CEOs; Kerry is represented by hard-working Americans. The ad ends with a succinct description of the Presidential contest: it's the corporations' choice versus the people's choice. When we tested the ad by running it in one city for a week, it produced an amazing 6% shift in the vote toward John Kerry.

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